ZRAYWEB | Digital Strategy • Web • Creative

Digital Strategy • Web • Creative

Thoughtful digital solutions, from strategy to execution.

I help organizations turn ideas, communications needs, and digital challenges into effective web and creative experiences.

View My Work About Me Get In Touch

Digital strategy backed by hands-on experience.

I'm Jon Hoffman, a digital production and strategic professional with over 20 years of multidisciplinary experience across web, UX/UI, creative production, content, SEO, digital marketing, and project management. Through ZRAYWEB, I provide independent digital consulting and hands-on support for organizations looking to build, improve, or rethink their digital presence.

Service Offerings

Digital Strategy & Consulting

Web strategy, digital planning, project guidance, website assessments, and practical recommendations.

Web Design & Development

Responsive websites, WordPress/CMS implementation, UX/UI, front-end development, redesigns, and ongoing website support.

Content, SEO & Optimization

Content strategy, SEO, analytics, usability, website improvements, and digital-content optimization.

Creative & Digital Production

Visual design, digital assets, multimedia, video, and creative support for integrated communications.

Selected Work

Here's a selection of web, digital, and creative projects spanning strategy, design, development, content, and production.

Website Refresh / Public Consulting Group

Web Strategy • UX/UI • WordPress

Supported project management and coordination for a firmwide website refresh, connecting internal stakeholders, our digital production team, and an external development/marketing partner. Helped guide strategy, UX/UI, technical coordination, and WordPress implementation from planning through launch.

Website Refresh / Staffing Solutions Organization

Web Strategy • UX/UI • WordPress

Helped coordinate a comprehensive website refresh with internal stakeholders and external development and marketing partners. Supported project management, UX/UI, WordPress implementation, and technical collaboration to deliver an updated digital experience aligned with organizational needs.

Website Launch / Apprenticeship Management Solutions

Web Strategy • UX/UI • WordPress

Supported the strategy and launch of a new WordPress website, coordinating internal stakeholders, digital production staff, and external development and marketing specialists. Helped move the project from requirements and planning through UX/UI, development, review, and launch.

Website Redesign / Project Success

Web Strategy • Design/Development • Squarespace

Partnered directly with internal stakeholders to redesign and develop a streamlined Squarespace website supporting a state-focused education program in Indiana. Led hands-on web strategy, design, development, and implementation with an emphasis on usability, accessibility and maintainability.

Website Redesign / Ohio HCBS Provider Network

Web Strategy • Design/Development • Squarespace

Strategized, designed, and developed a Squarespace website supporting an Ohio-focused provider and training initiative. Built the site to empower internal stakeholders to independently manage content and administer in-person and virtual training information with minimal ongoing technical support.

Web/Social Media Design & Strategy / Walden Pond

Web/Social Media Strategy • Design/Development • WordPress/X

Served as the in-house web and technology resource for Walden Pond State Reservation, managing public-facing websites, blogs, social media, and onsite IT support. Helped deliver timely visitor communications while maintaining the technology infrastructure that supported day-to-day operations.

About Me

Experience across creative, technology & business.

My career has evolved from hands-on web design and development into digital production, project management, strategy, and team leadership. That experience gives me a practical perspective on digital work: understanding both the business and communications goals behind a project and the creative and technical work required to bring it to life. I hold an MBA from Clark University and a BA from Emerson College in New Media Production and Writing, Literature & Publishing.

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Digital Strategy • Web • Creative

Digital strategy backed by hands-on experience.

Service Offerings

Selected Work

About Me

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